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The AUB logo and the wordmark must appear on the front of all printed communications in order to ensure proper visibility and effectively highlight the University's visual identity. It is highly recommended that the positioning of the logo is determined at the very beginning of the production process so that the logo and its surrounding space are taken into consideration throughout the design phase. A square equal to the cap height is used to illustrate the minimum distance between the logo and any surrounding elements.

 

AUB Logo on Publication Front Covers
The preferred positioning of the logo on front covers and its surrounding space are illustrated in the left diagram.
It is advisable that the logo positioning is determined first in order to avoid any modifications to the design at later stages.

  • For banners, it is preferred that the logo is placed on top in order to ensure its visibility.
  • The surrounding space may be reasonably adjusted if space is limited.
  • If the AUB logo is used with other logos, it should always appear first. Margins may be adjusted in order to accommodate other logos if the space is limited.
  • With the concise logo, the name of the University must be spelled out in full on the front cover. FF Meta bold and TheMixArab bold should be used in an appropriate size for English and Arabic respectively to ensure visibility.

 

 


Wordmark on Publication Front Covers
Similar to the AUB logo, the wordmark plays an important role in the visual identity system and must appear on the front covers.
It is advisable that the wordmark positioning is determined first in order to avoid any modifications to the design at later stages.

  • The preferred position of the wordmark for English publications is in the upper or lower left corner as shown on this page. In Arabic publications, the wordmark should appear in the upper or lower right corners.
  • For banners, it is preferred that the wordmark is placed on top in order to ensure its visibility.
  • The surrounding space may be reasonably adjusted if space is limited.
  • If the wordmark is used with other logos, it should always appear first. Margins may be adjusted in order to accommodate other logos if the space is limited. The wordmark must not be crowded in such cases.
  • With the concise logo, the name of the University must be spelled out in full on the front cover. FF Meta bold and TheMixArab bold should be used in an appropriate size for English and Arabic respectively to ensure visibility.

 

 

 

Logo Sizes for Standard Publications
The following list provides the approved logo sizes for the most commonly produced publications. The sizes are specified in width. The heights should be determined proportionally. These guidelines should also be used to determine the logo size for materials in other sizes.

  • A4 letterhead: 32 mm wide
  • A4 brochure panel (210 x 99 mm): 32 mm wide
  • A4 flyer: 34 mm wide
  • A3 poster: 47 mm wide
  • 12 x 18 cm card: 24 mm wide
  • H200 x W85 / 100 / 120 cm banner: 185 mm wide
     
 
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