The different versions of the AUB logo used since the University’s establishment have incorporated deeply rooted and visually iconic elements widely associated with the University. The redesigned logo makes an effort to preserve these elements, and in some ways to reinforce them, while modernizing other areas to reflect the University’s contemporary look. One such element is the wax seal, which has been in use since the early 1900s. The logo has evolved from the crafted wax seal of those early times to the current digital version, while preserving its iconic elements, including the wax contour, the cedar tree, Arabic calligraphy and the official colors (black, red and green).
Special thanks to the University Libraries Archives and Special Collections Department