American University of Beirut

Logo and Identity Guidelines

​​​​​Since its founding in 1866, the American University of Beirut’s motto has been “that they may have life and have it more abundantly.” The university remains true to this philosophy to the present day, with an absolute and enduring commitment to excellence and service to build better futures for the people of this region and beyond.

To this end, AUB has updated its logo to reaffirm its identity as an institution firmly rooted in Beirut but with an increasingly robust global presence. In these challenging times AUB is striving to remain vital, vivacious and relevant to younger generations around the globe in order to serve them better. 

For this reason, and in order to connect better, it is crucial that the messaging be “straightforward and our identity clear.”1 Hence the full spelling of the American University of Beirut is of critical importance to avoid any acronym misreading. Our AUB logo has also been designed to read across all media including social media. 

The red in our identity has been changed to Berytus red as inspired by the distinctive red soils of Lebanon and reminiscent of the red wax used with the AUB seal to mark official documents, including diplomas. The Berytus red and the cedar tree are reflective of our rootedness in Beirut, and of our longstanding values. Thus, our AUB ​logo is a “fresh take” on our historic identity.2

The AUBMC logo comes at a time when the American University of Beirut Medical Center is working diligently to evolve the patient experience and to transform healthcare for the best interest of the peoples of the Middle East and beyond by delivering compassionate patient care, state-of-the-art technology, and innovative research, while maintaining impactful outcomes, international accreditations, and ensuring accessible and sustainable services. 

Designed to harmonize with the American University of Beirut core identity, the AUBMC logo reaffirms the medical center’s position as a pioneer in healthcare and reflects the medical center’s legacy. The color, called Bliss blue, was chosen to show trustworthiness, to evoke a feeling of credibility, compassion, and comfort, and to pay homage to the first presidents of the American University of Beirut: founder Daniel Bliss and his son Howard Bliss, who presided over the university when the medical center was established.

“The American University of Beirut Medical Center’s commitment to progress has only grown stronger over the years. Its commitment to the people of Lebanon and the region has only deepened, its resilience enhanced through a multitude of crises.”​3

1 President Fadlo Khuri message to the community, August 31, 2022
2 President Fadlo Khuri, Opening Day Remarks, September 5, 2022
3 President Fadlo Khuri message to the community, April 25, 2023

Contact Us

For various questions, please try contacting us via social media first!
read more

Privacy Statement

We take data privacy seriously and adhere to all applicable data privacy laws and regulations.
read more

Copyright and Disclaimer

Written permission is needed to copy or disseminate all or part of the materials on the AUB website.
read more

Title IX, Non-Discrimination, and Anti-Discriminatory Harassment

AUB is committed to providing a safe, respectful, and inclusive environment to all members of its community.
read more