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Page Content

Generative AI Masterclass for Campaign Design

Generative AI for Campaign Design

Health Communication Program Masterclass
February 13–14, 2026 · Faculty of Health Sciences, AUB

🎯 Creative & Strategic

🤝 Group Work

🔍 Ethical & Evidence-based

Generative AI for Health Communication

Overview

The Health Communication program at the Faculty of Health Sciences (FHS) at the American University of Beirut (AUB) invites you to a two-day interactive Masterclass on Generative AI for Campaign Design. This workshop introduces undergraduate and freshman students to the strategic use of generative AI tools—particularly Copilot and ChatGPT—for enhancing the efficiency and creativity of health communication campaigns.

Participants will explore how AI can support the development of persuasive, data-driven, ethical, and citizen‑oriented campaign messages, with a focus on social and health behavior change.

Participation Fee

Free

Seats

Limited

Venue

Room 203, Faculty of Health Sciences, AUB

Workshop Audience and Focus

Open to AUB undergraduates from multiple majors (Health Communication, Media Studies, Nursing, Psychology, Nutrition, etc.).

Open to freshman students

Includes hands‑on exercises, group activities, and critical discussions.

Focuses on ethical, practical use of generative AI in creative and strategic workflows.

Masterclass Learning Outcomes

By the end of the Masterclass, participants will be able to:

AI-Ready Creative Briefs

Develop and refine creative briefs optimized for input into generative AI tools, specifically Copilot and ChatGPT.

Evaluating AI Outputs

Critically assess AI-generated creative outputs to enhance quality and strategic alignment with campaign goals.

AI in Practice

Integrate AI-assisted techniques into practical workflows for rapidly producing persuasive, data-driven, and person-centered interventions.

AI Ethics

Describe the ethical implications of generative AI in health communication.

Masterclass Agenda

February 13, 2026 — Day 1: Foundations and Creative Brief Development

Introduction to Generative AI for Campaign Design

Ethical guidelines and best practices

Hands-on session: Prompt Engineering and Creative Brief Design

February 14, 2026 — Day 2: Evaluation and Campaign Integration

Frameworks for evaluating AI outputs

AI in action: From Brief to Campaign

Group presentations and peer feedback

Detailed Agenda (coming soon)

About the Instructor

Dr. Marco Bardus

Assistant Professor in Public Health, University of Birmingham

His work focuses on health communication, social marketing, and digital health interventions for behavior change. Previously, he served as Assistant Professor at AUB’s Department of Health Promotion and Community Health (FHS).

Expertise Highlights

Designing and evaluating behavior-change communication and social marketing interventions

Applying digital health and AI-assisted approaches to message design and campaign strategy

Evidence synthesis (systematic reviews) and evaluation methods in public health

Experience across academia, government, and NGOs in Lebanon, the UK, and internationally

Registration and Certification

Registration Opens

Mid-December 2025

Registration Closes

February 5, 2026

Certification

Participants who complete the full two-day Masterclass will receive an official Certificate of Attendance from the Faculty of Health Sciences at the AUB.

Note: Attendance on both days (Feb 13 & 14) is mandatory to secure a seat and receive a certificate.

Contact

fhs@aub.edu.lb

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