American University of Beirut

Dr. Lina Daouk-Öyry


Lina Daouk-Öyry​


Associate Professor of Organizational Psychology, BI Norwegian Business School


Lina is an Associate Professor of Organizational Psychology at BI Norwegian Business School, interested in bridging between academia and practice, and utilizing academic knowledge in the service of society. Her research lies at the intersection of people, management, organization and society. As a Scholar-Activist, her approach to research is inter-disciplinary and translational, focused on partnering with researchers and practitioners across fields and creating multiple forms of scholarly outputs to better integrate research and societal impact.

She is a 'context sensitive' researcher with expertise in the cross-cultural context of the Arab MENA, the context of the Healthcare sector, and Extreme contexts where crises and disasters predominate.  As a Psychometrician with more than 15 years’ experience in cross-cultural test adaptation and competency-based assessment, Lina led the team that developed the first indigenous model of personality for the Arab world. Lina has published extensively on individual differences and evidence-based management in healthcare; and her current research focuses on organizing in extreme contexts.
Lina the recipient of the 2020 Distinguished Scholar Award from the Arab for Social and Economic Development and my scholarly activism work with my colleagues in the aftermath of the Beirut blast was also recognised by AACSB as innovations that inspire. She was an ambassador of Women in Data Science (WiDS) for several years, and continues to advocate for women's rights and economic empowerment across the Arab MENA region as well as promoting inclusion for other marginalized groups.

Prior to joining BI Norwegian Business School, Lina was a tenured Associate Professor at the American University of Beirut, Olayan School of Business. She was also the Founding Director of the Evidence-based Healthcare Management Unit (EHMU), a cross-disciplinary unit which promotes the use of data and evidence for improving decision-making in hospital settings. She is now an Adjunct Professor at AUB, leading the work package on Equal Opportunities Legislations on the SAWI project.


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